IBA Masterclass

The IBA Masterclass is designed to meet the development needs of both aspiring and current managers in the public and private sectors. It is a vocationally-focussed academic programme, which enables participants to become more effective leaders.

This Masterclass gives delegates the opportunity to learn the key aspects of Intelligent Behaviour Analytics (IBA). It enhances and sustains the effectiveness of other management techniques and integrates the ‘Why’ and ‘How’ that is so often lacking.

IBA is a core component within the 2018 MSc Transforming and Leading in Health Care from Birmingham City University.

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IBA Masterclass Residential Weekend

2nd & 3rd December 2017

 Keynote Speaker

Dr Paul Coulter, MBChB, DRCOG, DCH, DFFP, MRCGP (MERIT), DIP. PAL. MED., MRCP (UK) (Palliative Medicine). 


College Court Conference Centre, Leicester, LE2 3UF

Sat Nav – LE2 3TQ

Course Overview


Intelligent Behaviour Analytics is a unique management tool. It enables each person to develop an accurate insight into their own behaviour and that of others. Using this insight we can then understand:


  • the ways in which people differ;
  • how they are likely to act and respond;
  • the effect we have on them;
  • how to interact more effectively.


While each person is unique, and patterns of behaviour are infinitely variable, the key aspects of IBA can be readily grasped and applied.


Effective leadership and management is a skill that can be learned. The process starts with accurate self-assessment, and a personal report, unique to each individual.  It then builds on this self-knowledge to understand how our behaviour is typically perceived by others.   The process is then extended, with an exploration of techniques designed to understand the behaviour of others. This develops strategies to get the best out of people.


What motivates one person does not necessarily motivate another, and what stresses one person need not stress another.  Understanding why some people are bored by inaction, some like competition and challenges, while others prefer routine and a quiet life are largely predictable, and important to know.


Not all work place behaviour is acceptable, and strategies are provided for recognising this and dealing with it, without it escalating to unnecessary disciplinary levels.

How is the Masterclass delivered?


This Masterclass begins before attendance. Prior to arriving, delegates will be required to complete an IBA questionnaire online to ensure the programme is tailored to individual needs.


This IBA Masterclass is delivered as a residential weekend which includes accommodation, meals and all course materials. There is the opportunity to discuss the actual issues that occur on a day-to-day basis, and consider alternative ways of dealing with them to achieve win/win outcomes.


Embedded in the course is a team building element:  in the 21st century there is a greater need to build teams that are flexible, responsive, co-operative and effective from the outset.  As leadership has been shown to be the most influential factor in shaping organisational culture, it is fundamental to develop the necessary leadership qualities, behaviours and strategies.


There will be an open Forum where people can share their particular issues and work out effective and sustainable solutions, going forward.

Keynote Speaker

The keynote speaker for dinner on Saturday 2nd December 2017 will be


Dr Paul Coulter, MBChB, DRCOG, DCH, DFFP, MRCGP (MERIT), DIP. PAL. MED., MRCP (UK) (Palliative Medicine).


Dr Paul Coulter is a Consultant in Palliative Medicine for Gateshead Foundation NHS Trust.  He covers a palliative care unit, the acute hospital and the community of Gateshead, which has a population of 220,000.


Trained in both primary and secondary care, Paul initially trained as a GP and accepted a post in the Scottish Highlands as a GP Partner.  Here he participated in an on call 24/7 rota which enabled the local patients to be looked after closer to their home.  In addition to his GP duties and responsibilities he also covered a rural community hospital and a rural A+E department.


As well as being the youngest ever President of the Highland Medical Society, Paul has held a series of management roles including being a member of the local negotiating committee. He represented the Royal College of GPs on the end of life care bill.  Furthermore, he became BASICS (British Association of Intermediate Care) Scotland trained. This is a charity based in Perthshire which promotes the provision of high quality pre-hospital emergency care to health professionals in Scotland.


In 2011 Paul was awarded the prestigious runner up Royal College of General Practitioners Scottish GP of the year. He then retrained as a physician.


Paul is the Medical Lead for Hillcroft House and is a member of the core team behind Intelligent Behaviour Analytics. He is also a Q member, which is an initiative connecting people with improvement expertise across the UK, led by the health foundation and supported and co-funded by NHS Improvement.


With the Mental Health at Work Report 2016 reporting that 29% of employees have been diagnosed with a mental health condition, Paul has a passion to objectively improve the UK work place culture. He believes that if leadership and communication skills were improved by just a small percentage it would result in:


  • better staff well-being
  • higher levels of patient care
  • a reduction in the cost of poor mental health to the UK economy

Benefits and Outcomes


Key benefits include:


  • how to maximise personal efficiency;
  • enhancement of management skills by providing techniques to deal with the challenges of managing others;
  • how to respond to those around you: your team and fellow professionals;
  • how to rapidly engage with others, positively deal with their personal concerns, offer interventions and listen out for any hidden agendas;
  • how to effectively work with other stakeholders and maximise your outcomes;
  • access to the IBA Stage 1 software for 2 years.



  • Reframing challenges to provide clear, achievable and sustainable solutions;
  • Increased confidence and resilience;
  • Reduced stress;
  • More effective day to day management;
  • Lower levels of sickness and stress in the team;
  • Ability to respond to new challenges and initiatives in a positive way.

Who should attend?


  • Public and Private Sector Managers who wish to develop their leadership and management skills.
  • Anyone who needs to negotiate as part of their work.
  • Doctors and therapists who want to become an Accredited IBA Practitioner to complement their current practice.
  • Anyone wishing to advance their career and get on the ladder for a PG Cert or MSc in Transforming and Leading in Health Care.
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  • The Masterclass is held as a residential weekend.
  • The next event will be on Saturday 2nd & Sunday 3rd December 2017.
  • Start: 9.00am Saturday 2nd December 2017.
  • End: 4pm Sunday 3rd December 2017.

All accommodation and meals are included

CPD, PG Cert and MSc


IBA is a core component within the 2018 MSc Transforming and Leading in Health Care from Birmingham City University. Attending the IBA two day Residential Masterclass, will automatically give you recognised Continuous Professional Development.


Additional Options:


Option 1 (20 Academic Credits)

You will have the option to continue your development and complete the first module of the MSc. This is titled “Understanding and managing behaviour of self, teams and organisations”. This module offers 20 level 7 academic credits upon completion and is designed to suit the needs of both Private and Public sector organisations.


Option 2 (60 Academic Credits)

If your field is specifically within health care, after you have completed Module 1, you can complete two more modules and achieve a PG Cert in Transforming and Leading Health Care.


Option 3 (180 Academic Credits)

You can then take your knowledge and career further. By completing three further modules and a research dissertation you will achieve an MSc.

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Image result for college court leicesterWith easy road and rail links, the IBA Masterclass Residential Weekends are held in the Midlands, at Leicester’s only purpose-built conference centre, boasting 16 versatile meeting rooms, 123 bedrooms, on-site restaurant, free high speed Wi-Fi, a city centre location and free onsite parking. From the power shower to the tasteful décor, all standard rooms are fully equipped with everything you need to enjoy a great night’s sleep.


Owned by The University of Leicester, this £17.5m project transformed a group of Grade ll listed buildings into Leicester’s leading residential conference venue.




College Court Conference Centre, Knighton Road, Leicester, LE2 3UF, Sat Nav – LE2 3TQ




This IBA Residential Weekend includes:


  • Accommodation (standard room at College Court)
  • Lunch on Saturday 2nd December
  • 3 course dinner on Saturday 2nd December with keynote speaker Dr Paul Coulter 
  • Breakfast and lunch on Sunday 3rd December
  • Unlimited refreshments
  • Networking opportunities
  • Course materials
  • 60 minutes of individual personalised support after the IBA Masterclass via phone or SKYPE
  • 2 years of access to the IBA Software for Stage 1 


Total fee £1455 (incl VAT)




  • Option to arrive on Friday 1st December and book an additional room with breakfast on Saturday 2nd December (additional cost is £75.00)
  • Option to upgrade to to an Executive Room on Saturday 2nd December (additional cost is £10.00)
  • Upgrades to suites are an additional £30.00


*Upgrades are limited and need to be booked in advance

Reserve your place