Adam is a Professor in the Faculty of Health, Education and Life Sciences at Birmingham City University where he teaches national and international postgraduate students.

His core area of interest is human behaviour and emotional responses and how increased levels of self-understanding can correlate with increasing confidence and resilience levels.

He is an Executive Coach and Life Coach and works with clients internationally to help them either develop their careers or to create tailored strategies to help them overcome anxiety levels. Adam is also a CPD Standards Office Accredited Speaker

Paul is a Visiting Professor in the Faculty of Health, Education and Life Sciences at Birmingham City University. He is the Medical Director at Hillcroft House Research Hub, and a Consultant in Palliative Medicine for South Tyneside and Sunderland NHS Foundation Trust. He is dual trained and maintains his General Practice skills by working for the North East Ambulance Service.

In addition to these roles he works as a CQC Specialist Advisor, is trained as a medical expert witness and a medical examiner. He is an honorary lecturer at Newcastle and Glasgow University. As well as being the youngest ever President of the Highland Medical Society, he represented the North of Scotland Royal College of GPs on the end-of-life care bill. He is a Q member, which is an initiative connecting people with improvement expertise across the UK, led by the health foundation and supported and co-funded by NHS Improvement.

He sits on the Royal College of Physicians of Edinburgh’s newly appointed Consultant’s Committee. Paul was awarded runner up for the prestigious RCGP Scottish GP of the year in 2011/12. In 2021 he was nominated for Inverclyde Dr of the year for his support to training Drs on the frontline in COVID. Finally he contributed to the Palliative care COVID guidelines in Scotland.

Current:

• Professor in the Faculty of Health, Education and Life Sciences at Birmingham City University
• MD & Creative Director at Hillcroft House Research Hub
• Vice President of IBA® Alumni
• One of the key developers of Intelligent Behaviour Analytics®

Previous:

• Sarah trained as a classical musician and then specialised in music education. As an experienced educationalist, she has developed curricula and innovative interactive teaching materials to support students across all age groups in their learning, practising and embedding new knowledge and skills.

Current:

• Visiting Lecturer in the Faculty of Health, Education and Life Sciences at Birmingham City University
• Strategic Development Director at Hillcroft House Research Hub
• Chartered Management Accountant (ACMA) and Chartered Manager (MCMI)
• Director of IBA Governance Limited
• Board Member of IBA Alumni

Previous:

• Her career includes key roles with Arthur Anderson LLP as well as being the Management Accountant for a UK Division of Reed International.
• After a series of senior commercial roles Sarah went on to become the Executive Director for a private hospital within the General Healthcare Group and held two Board positions within a joint venture Healthcare project.