History

   

To us, your future is confident. It’s a future where you’re free to move forward and see the world through new eyes. That’s why we develop and build sophisticated frameworks which help individuals to acquire high levels of self understanding, building confidence and resilience leading to more positive and productive lives at home and at work.

History

The idea of Intelligent Behaviour Analytics® (IBA®) was inspired by Tom Martin.  Tom was in the British Military Police during WW2 and had been on the front line with the allies as they entered Berlin in 1945.

The combination of losing family members to basic health conditions because they could not afford a doctor in the 1930’s – this was before the NHS was founded – plus his personal experiences of the way people behaved during WW2 led Tom to ask some key questions. Firstly, Tom thought that there had to be a clearly defined reason for the bias people showed against others when they felt threatened. Secondly, Tom wondered why, throughout history, some individuals felt it necessary to identify a scapegoat as the reason to justify their objectives. So, in Tom’s world, for example, why and how Nazi ideology was successful in fabricating a story which presented the Jewish race as the cause for Germany’s difficulties in the 1930’s.

Tom maintained that “Human beings are inconsistent. They are a mixing bowl of violence, beauty, science and faith. Everyone has a different way of looking at the world.”

Tom Martin died in 1986 and Hillcroft House Research Hub was created in 2006. Its mission was to take Tom Martin’s ideas and develop and transform them into a comprehensive framework, fusing Eastern and Western and Ancient and Modern thinking.

Put simply, IBA® is a multi-layered unique framework designed to enhance self-understanding and understanding of others. Feedback has been consistently positive with MSc students – and others – in not only acquiring greater levels of self-understanding but also gaining skills and techniques to deal with life’s challenges – whether personal or professional.

Some elements – but not all – of IBA® methodology is currently being built into an interactive online app named ITSE®. In Finnish this means ‘Self or Oneself’ and in Estonian it means ‘The conscious mind’.  In 2021, ITSE® will be available online to individuals from all walks of life with the self-explanatory strapline ‘self-understanding to change your world’.

 

To us, your future is confident. It’s a future where you’re free to move forward and see the world through new eyes. That’s why we develop and build sophisticated frameworks which help individuals to acquire high levels of self understanding, building confidence and resilience leading to more positive and productive lives at home and at work.